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The legend of the cadejo
Our forefathers claim the gods created two creatures to protect the people: big like wolves, with red fiery eyes, and the shape of a dog.
One, white like foam, is a guardian of the light and protects those who are good. The other, black like coal, is a marauder in the shadows and scares misdirected souls so they will straighten out their lives.
Both are dedicated to serving and bringing out the best in our people. In mythology, they represent the duality we all carry inside.
The legend, made into beer
That is why our beer carries their name. Cadejo Brewing Company was El Salvador's first craft brewery. Today it is the largest craft brewery in Central America, and every beer is still brewed at our own brewery in Zona Rosa, San Salvador.
Over the years Cadejo grew from a brewery into a family of restaurants, each built for a different plan: the beach in El Sunzal, our steakhouse with a view in Nuevo Cuscatlán, a historic mansion in Santa Tecla, neighborhood spots, the airport and Guatemala City. Today Cadejo is a proud Salvadoran company that employs more than 250 people.
Our story
From an idea to a movement. From a beer to a pack.
It all began with a disruptive vision in a market dominated by industrial beer. Founded in 2012 by David Falkenstein and a group of partners, Cadejo was born not only as a brewery but as a tribute to Salvadoran identity. The name comes from the legend of the Cadejo, the spirit that walks with and protects the traveler, a symbol of the mystical and resilient character of our people.
The first home
In 2013 our iconic location in Zona Rosa, San Salvador opened its doors and became the first home of craft beer in the country.
The first line-up
In the early days the challenge was to teach: to show local palates that beer could have body, aroma and variety. Cadejo brought in styles that are classics today, like Suegra, Roja and La Negra, breaking the myth that beer only meant a light, pale lager.
Mission, vision and values
Mission
“To give our pack an experience as legendary as our beer.”
Vision
“To become a lifestyle icon for our pack, inspiring a community that lives with the same authenticity, rebellion and legendary spirit that defines our beer.”
Our values
Innovation
We never stop improving. Every product, every process, every experience can be better.
Excellence
Good enough is not enough. Quality is never negotiable at any point of contact.
Irreverence
We break with convention. We challenge the established with creativity, humor and authenticity.
